STRENGTH 
                      & CONDITIONING PROFILE #3 - Matt Jordan
                    Every month 
                      CB ATHLETICS will be featuring a new strength coach and 
                      an insight into their conditioning philosophies. There are 
                      many great coaches out there that are unrecognized and that 
                      may even live in the same city as you or an athlete you 
                      know that is looking for advanced instruction. 
                     
                    Canadian 
                      Strength Coach Matt Jordan is fresh from the Olympic games 
                      in Salt Lake City. It was an event that he says is "truly 
                      a different environment than any other sporting event you 
                      can imagine." 
                    CB: 
                      Matt, getting a chance to watch the Canadian team at the 
                      Olympics, wow that must have been amazing! Are there any 
                      moments that stick out? 
                    MJ: 
                      Emotional is a great way to describe the Olympic Winter 
                      Games. There was of course the fabulous feeling of watching 
                      Catriona Le May Doan win a gold in the Women's 500 meter 
                      and the feeling of despair watching Jeremy Witherspoon fall 
                      off the start in the Men's 500 meter. 
                    I 
                      will start with Jeremy's race. Jeremy is one of the most 
                      powerful athletes I have ever encountered. He is a true 
                      physical specimen. His best quality as a competitor though, 
                      is his mental toughness and his ability to perform under 
                      immense pressure. The first day of the 500 meter competition 
                      he was looking great. In fact, the day before the finals 
                      I sat with him after he set a personal record in a timed 
                      lap in practice and he was relaxed and confident. No one 
                      expected what was to follow 24 hours later. 
                    All 
                      I can say is that sometimes even the best and most consistent 
                      athletes make mistakes. In Jeremy's case he caught the ice 
                      with the toe of his blade (this is a matter of millimeters) 
                      and stumbled to the ice. There is no good explanation for 
                      why this happened. I view it as a matter of probability. 
                      Take 200 races from any elite athlete and at least one will 
                      contain a "fatal error". This is a matter of statistics 
                      and the law of probability. Jeremy just had his happen on 
                      the wrong day.
                    I 
                      have to mention though that the next day, after the bitter 
                      disappointment of falling in the first 500 meter race, Jeremy 
                      came out and skated the fastest 500 meter time of the day, 
                      beating the current world record holder and the eventual 
                      gold medalist. Too bad the determination of the medalists 
                      in the Olympics is based off a combined time in the 500 
                      meter over both days of competition otherwise Jeremy would 
                      have probably won the gold. Jeremy is now back from the 
                      Olympics and is training and competing once again. This 
                      incredibly disappointing day has been overcome and Jeremy 
                      will return once again to win many medals, including Olympic 
                      medals.
                    As 
                      for Catriona, all I can say is she stepped up and pulled 
                      off one of the best performances I have ever seen. After 
                      the first day of competition, Monique Garbrecht-Enfledt 
                      from Germany was only 3 hundreds of a second behind Catriona's 
                      time. That was the first time in two years that anyone had 
                      been that close to Catriona in the 500 meter. 
                    Day 
                      2 was simple - Catriona had to beat Monique and to top it 
                      off they were paired together. Catriona opened up fast and 
                      down the final straight away she had a 10 meter lead over 
                      Monique. Catriona crossed the finish line first and won 
                      the gold. As you can probably imagine, I, along with all 
                      the Canadian Team, were ecstatic. Catriona is one of the 
                      best competitors I know. She is also a wonderful person 
                      and it was a great feeling to watch her win a gold medal.
                     
                    CB: 
                      Matt, you have worked with many female athletes, correct?
                    MJ: 
                      This is correct. I work with several female athletes including 
                      snowboarders, alpine skiers, speed skaters, hockey players 
                      and baseball players. I am a strength and conditioning consultant 
                      for the National Sport Centre in Calgary and I am the Head 
                      Strength and Conditioning Coach for the Olympic Oval at 
                      the University of Calgary.
                     
                    CB: 
                      What type of programs do you typically implement for these 
                      athletes? 
                    MJ: 
                      My programs vary depending on the athlete I am training. 
                      I have several athletes for whom I prescribe weightlifting 
                      (i.e. Olympic lifts), but I always base my decision on the 
                      type of training to be given on the training age of the 
                      athlete and of course the desired training effect.
                     
                    CB: 
                      Head Strength and Conditioning Coach! That is amazing. What 
                      is your education and professional education background?
                    MJ: 
                      My undergraduate degree is in Kinesiology and I am completing 
                      a Masters of Science in Exercise Physiology. My main research 
                      area is the effect of whole-body vibrations on skeletal 
                      muscle. In addition, I am a Certified Strength and Conditioning 
                      Specialist (CSCS) through the NSCA, and a certified Level 
                      II Weightlifting Coach through the NCCP.
                     
                    CB: 
                      We've discussed vibration training a little in the past, 
                      can you describe it at a general level, with respect to 
                      skeletal muscle adaptations and where you see this fitting 
                      in the future of athlete training?
                    MJ: 
                      Vibration training is a very interesting training modality. 
                      Vibration training causes a large increase in muscle activity 
                      due to reflex muscle contractions and the resonance properties 
                      of muscle tissue. I believe vibration training also has 
                      a positive effect on the hormonal status - increases in 
                      GH and testosterone can be observed after vibration training. 
                      Vibration training can also lead to substantial improvements 
                      in explosiveness. 
                    The 
                      best way of describing this in simple terms is a quote from 
                      a physiologist in Holland: "Vibration training re-wires 
                      the nervous system". This is obviously not a scientific 
                      explanation but it does give an idea of the potential of 
                      vibration training. Vibration training can also help with 
                      recovery and can be used as a warm up tool prior to programs 
                      designed to improve explosiveness. My research is designed 
                      to evaluate the acute effects of vibration training on muscle. 
                      Hopefully I will have a better explanation of how vibration 
                      training makes us more explosive after I conclude my research 
                      in the summer. 
                     
                    CB: 
                      What are your experiences in training elite young female 
                      athletes? Do you only work with elite athletes?
                    MJ: 
                      I have been working as a strength and conditioning coach 
                      for several years now. Over this time I have had the opportunity 
                      to coach several elite level and developmental level female 
                      athletes in alpine skiing, speed skating, snowboarding, 
                      hockey and baseball. I have also trained non-athletes and 
                      individuals who are just trying to improve strength and 
                      body composition for aesthetic purposes and health reasons. 
                      I have found this work to be very rewarding and it has been 
                      a lot of fun.
                     
                    Given 
                      the high performance environment that I am working in, most 
                      of the female athletes I coach are very dedicated and committed 
                      to their training, and this makes my job much easier. I 
                      have found that female athletes have the same potential 
                      for improvements in strength and body composition as male 
                      athletes. 
                      
                    One 
                      of the biggest factors in female athletes achieving this 
                      improvement is getting them to realize the benefits of strength 
                      training and then getting their heads around the misconception 
                      that the weight room is reserved for men who are "trying 
                      to get big". I hear this comment way too often from female 
                      athletes who are just starting out in the weight room.
                     
                    CB: 
                      What are your personal achievements as a coach?
                    MJ: 
                      I have had the opportunity to train several elite level 
                      female athletes. This includes medallists in World Cup Alpine 
                      Skiing (i.e. Downhill, Giant Slalom, and Slalom), medallists 
                      in World Cup and World Championship Speed Skating, and a 
                      medallist in the Goodwill Games in Snowboarding. After the 
                      2002 Olympic Winter Games in Salt Lake City I can also add 
                      two female athletes who medalled in Speed Skating, and several 
                      top 8 finishes in speed skating and alpine skiing.
                     
                    CB: 
                      Matt, were you fortunate enough to have any involvement 
                      with the Canadian women's hockey gold-medal performance? 
                      
                    MJ: 
                      No, not this year. I worked with the female hockey team 
                      prior to the 1998 Olympic Winter Games but I was only an 
                      assistant strength coach at this time. Three years ago, 
                      I worked with a couple of female hockey players who participated 
                      in the 2002 Olympics but their strength coach is now my 
                      colleague Jason Poole.
                    On 
                      the male side, I have trained several world cup and world 
                      championship medallists, as well as actors and martial artists. 
                      My most recent accomplishments are an athlete who won the 
                      gold medal in the 500 meter in speed skating at the Olympics, 
                      and a kickboxer who just won a North American Title Belt.
                     
                    Day 
                      to day though I think the weight room is filled with opportunities 
                      for personal achievement. I consider it to be a personal 
                      achievement anytime an athlete accomplishes a goal whether 
                      it is a positive change in body composition, a new personal 
                      record in the power snatch, or an improvement in their front 
                      squat. I also consider it a personal achievement when an 
                      athlete or someone who is just out to get in shape trains 
                      with me, improves and then decides to make strength training 
                      and fitness a regular part of their lifestyle/training regime.
                     
                    CB: 
                      It is great to hear Canadian success stories. With your 
                      experience, you have undoubtedly learned a lot about training 
                      for the female athlete. What are your tips for the elite 
                      female athlete and for the young female athlete? How do 
                      these differ from the males that you work with? 
                     
                    MJ: 
                      
                    These 
                      are some general tips for female athletes:
                    1. 
                      Learn proper lifting technique.
                    2. 
                      Progress slowly with the type of lifting you are doing as 
                      well as with the load you are using. Don't ever sacrifice 
                      technique for quantity.
                    3. 
                      Learn how to focus during a set and to really push yourself.
                    4. 
                      Plan to get stronger every workout. Add a little bit of 
                      weight to the bar every workout, even if it is 2.5 lbs/side. 
                      Of course this is only if you have accomplished the required 
                      number of repetitions in the previous strength training 
                      session with GOOD technique.
                    5. 
                      Plan for regular variation in your workout structure and 
                      loading parameters.
                    These 
                      are some tips for female athletes that are different from 
                      male athletes.
                     	1. 
                      Learn how to coordinate movement of the ankle, knee and 
                      hip in squatting type movements e.g. stepping up onto a 
                      box, lunges, squats, single leg squats. Female athletes, 
                      and many male athletes for that matter, will often have 
                      a difficult time maintaining alignment in the hip, knee 
                      and ankle during squatting movements (this is evidenced 
                      by the knees coming inward during a squat). Find a qualified 
                      professional to teach you the proper mechanics of these 
                      movements.
                    	2. 
                      Don't be embarrassed to push yourself in the weight room 
                      and to show the effort you are putting in. I find a lot 
                      of times female athletes who are just starting out are shy 
                      to show that they are really working hard during a set and 
                      this will limit their performance.
                    3. 
                      Don't think that just because you are lifting weights you 
                      will automatically "get big". This is a fear of young women 
                      that they will get too big. Putting on muscle mass is not 
                      easy and even if you do it is not necessarily a bad thing. 
                      Increasing your muscle mass will go a long way to improve 
                      your body composition.
                     
                    CB: 
                      As a quick aside Matt, what are some of the lifts and athletic 
                      activities that hold special interest to you? You really 
                      enjoy the Olympic lifts, correct? Are there any totals that 
                      you are particularly proud of? Have you tried much speed 
                      skating yourself or have you been able to take advantage 
                      of the beautiful slopes out there?
                    MJ: 
                      I am a recreational competitor in weightlifting. I really 
                      love the Olympic lifts. There is so much more to them than 
                      a bench press or bicep curl. This is not to say that I don't 
                      enjoy other strength training methods as well. I also participate 
                      in martial arts and I have been doing martial arts for 5 
                      years now. I currently practice Muay Thai Kickboxing and 
                      Jiu-Jitsu. Both styles are offered through the club I train 
                      at. Other than this, most of my time is spent working and 
                      researching.
                     
                    CB: 
                      Matt, everybody that has watched speed skating is amazed 
                      by the physical structure, raw power, and incredible endurance 
                      of these athletes. What is like to stride all out for 500m 
                      in this event? 
                    MJ: 
                      The television does not do it justice. When you are ice-side 
                      and watch one of these athletes scream by you at 60 km/h 
                      and then hit the corner, their body leaning at a 45 degree 
                      angle to the ice, you realize just how amazing it truly 
                      is. I am astounded at the power these athletes can put out 
                      - the speed skaters are unbelievable to watch.
                     
                    CB: 
                      What are the training methods that give speed skaters and 
                      cyclists such dominating thigh musculature? Does it start 
                      with genetics? Is it the volume of intense muscle contraction 
                      from their events?
                    MJ: 
                      Genetics play a huge role in sport. There is no question 
                      about it. The nature of the sport is important though in 
                      the massive thigh development we see in speed skaters and 
                      cyclists. Just for fun, try squatting down so that your 
                      thighs are parallel to the ground, maintain this position 
                      and then sprint for 1 minute without allowing your knee 
                      angle and back angle to change (CB - "For fun?"). This will 
                      give you an indication of the type of pain these athletes 
                      endure. 
                    The 
                      role of strength training is also very important and it 
                      is probably the most important factor in obtaining massive 
                      legs. Unlike sprinting in track and field, thigh volume 
                      (i.e. leg size) is very, very important in speed skating. 
                      We have a specific thigh volume that we are trying to attain 
                      with each athlete. Strength training is by far the best 
                      way to seriously increase thigh development. The speed skaters 
                      spend a lot of time doing different types of squats and 
                      dead lifts (e.g. front squats, back squats, single leg squats, 
                      Bulgarian split squats...).
                     
                    CB: 
                      Getting back to the female athlete, what is the #1 mistake 
                      you see girls making?
                    MJ: 
                      It's simple. Too often, female athletes are not pushing 
                      themselves in each set.
                     
                    CB: 
                      So how does a coach correct that? Is it simply a matter 
                      of time and comfort, and that after a while the female athlete 
                      will develop more focused training? Are there any tips that 
                      can speed this process?
                    MJ: 
                      I think the coach can go a long way in setting the atmosphere 
                      to help athletes become more focused during training. This 
                      is one area that I am really going to try and improve upon 
                      this year. I try and stay serious during training sessions. 
                      I think the coach sets the tone on how the athletes will 
                      behave. 
                     
                    CB: 
                      Matt, are there any nutritional issues that you see as greatly 
                      different between the genders? Are there any techniques 
                      that you find more valuable in females as many females that 
                      are health conscious also seem to gravitate towards vegetarian 
                      eating?
                    MJ: 
                      I find female athletes have a greater propensity to not 
                      get an adequate protein intake during the day. I encourage 
                      all my female athletes to consider taking a protein supplement 
                      and of course to eat lean sources of protein throughout 
                      the day.
                     
                    CB: 
                      Matt, before we end the interview, can we touch on the dark 
                      side of female sport? Those who are knowledgeable in health 
                      and fitness know just how prevalent bone health issues are 
                      in older women, and many people also are aware of the health 
                      issues plaguing female sport (i.e. concerning practices 
                      in gymnastics). Can you shed any light on these issues? 
                      
                    MJ: 
                      This is a very difficult subject and I am afraid I am probably 
                      not qualified to answer most of these questions. All I can 
                      say is that I try my best to make sure that I reinforce 
                      the right concepts and support all my athletes in becoming 
                      self-confident. I think if we all do our part as fitness/coaching 
                      professionals to set the example and the standard on what 
                      is appropriate to say to young impressionable athletes, 
                      and if we live by these standards ourselves, we will go 
                      a long way in making our clients healthy, both mentally 
                      and physically. 
                     
                    CB: 
                      That's a positive attitude and is no doubt conducive to 
                      learning good health. Staying focused and serious during 
                      the session is great advice. What are the 3 top things you 
                      have learned in your schooling and experiences as a strength 
                      coach?
                    MJ: 
                      	1. Everyone has a different physiological and psychological 
                      makeup and training responses will vary depending upon the 
                      individual.
                     	2. 
                      Keeping athletes motivated and helping them to stay focused 
                      and determined is as important as one's knowledge of strength 
                      training and exercise science.
                    3. 
                      There is always more to learn.
                     
                    CB: 
                      Good point. How would you describe your philosophy?
                    MJ: 
                      Approach every training session like it is the gold medal 
                      race/game at the Olympics. This does not mean you have to 
                      push yourself to the maximum every session - sometimes training 
                      is easier sometimes it is harder. It simply means that confidence, 
                      focus, a positive attitude, and proper execution of the 
                      training plan are the goals in every training session...these 
                      mental attributes make a champion and allow the body to 
                      reach its full potential.
                     
                    CB: 
                      Great words of advice. What are your short-term goals?
                    MJ: 
                      My goals are to continue to work with Canadian amateur athletes 
                      through to the next Olympic Winter Games in 2006. I also 
                      want to start working with more hockey players. Skating 
                      technique and strength training are my background and I 
                      think I could make a difference with hockey players.
                     
                    CB: 
                      Any athlete would be wise to seek your advice! Matt, you 
                      are a pretty young guy with a great amount of success. Congratulations. 
                      Where do you see yourself in 5 or 10 years? Will you pursue 
                      a doctorate in coaching or exercise physiology? Will you 
                      continue on at the University of Calgary or do you think 
                      our country will expand its major coaching centers throughout 
                      Canada?
                    MJ: 
                      I have a couple of possibilities for my long-term goals. 
                      I see myself pursuing a Ph.D. and possibly getting more 
                      into research at some point. In the next five years though, 
                      myself and one other colleague, a strength and speed coach 
                      for USA bobsleigh, are planning to start our own training 
                      centre for high performance athletes. 
                     
                    CB: 
                      Finally, can you offer any words of advice to coaches, students, 
                      or athletes that want to learn more about training, or follow 
                      a career in strength and conditioning? Any tips to those 
                      that want to continue schooling in exercise science? You 
                      yourself were very wise to seek the advice of Dr. Sale, 
                      perhaps you could briefly describe this experience and what 
                      you learned?
                    MJ: 
                      In this industry you have to be self-motivated to learn. 
                      I try and read for at least 2 hours a day on topics related 
                      to sport science and strength training. Also, making contacts 
                      is a great idea. I have benefited greatly from some of the 
                      contacts I have made throughout the first couple of years 
                      of me trying to break into this industry. Finally, get involved. 
                      I volunteered for two years, and then worked for another 
                      two years getting paid next to nothing while I started working 
                      as a strength coach. The experience and the reputation you 
                      gain from this type of work cannot be replaced by any amount 
                      of education.
                     
                    Matt, 
                      thank you so much for your time. This interview has been 
                      amazing. CB ATHLETICS very honored to know an individual 
                      that has amassed such experience and experiences. Congratulations! 
                      This will undoubtedly be a great resource for CB ATHLETICS, 
                      young female athletes, and coaching hopefuls. Good luck 
                      with your future aspirations!